Color Factory’s vibrant NYC pop-up launches ticket sales

Prepare for the latest engineered-for-Instagram pop-up to take over your feed: The Color Factory is bringing its “collaboratively-produced art experience” to Soho next month, with ticket sales for the event launching this week.

The pop-up debuted in San Francisco last year—and proved so popular that it ended up extending its run—with installations like a 10,000-square-foot ribbon room and a huge, banana-hued ball pit attracting kids, the design-obsessed, and everyone in between.

The New York version will be similar, though with some location-specific tweaks: Its 16 installations are “inspired by the colors of the city,” and New York creatives (including Every Person in New York illustrator Jason Polan and muralist Lakwena Maciver) partnered with the Color Factory to bring these vivid rooms to life.

What can you expect? “[D]iscovering your “secret color” in a room by New York Times contributor Molly Young, an ombre floating balloon room in partnership with Gymboree and non-profit 826NYC, snacking on colorful and delicious My/Mo Mochi Ice Cream at the custom Mochi Bar™, a guided activity on color and connection by Queens artist Christine Wong Yap,” and more, according to a press release.

And since the pop-up is inspired by the city itself, a ticket also gets you a map of the city, with “unique experiences” hidden throughout Manhattan, which you can find once your timed, perfectly curated visit is over.

All of this will cost you: Tickets are $38, with children 2 and under getting in for free. (If the SF experience is anything to go by, these will eventually sell out.) To get a (free!) preview, head to the Cooper Hewitt museum on the Upper East Side, where the Color Factory installed a “Manhattan Color Walk” inspired by the vibrant, chaotic streetscape of the island.

The Color Factory will happen beginning August 20 at 251 Spring Street in Soho; tickets are on sale now.