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Greenpoint Landing’s 30-story luxury rental launches leasing

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One Blue Slip, the megaproject’s first exclusively market-rate rental, has apartments from $2,600/month

wearevisuals and QuallsBenson

In the wake of the 2005 rezoning of Williamsburg and Greenpoint, that portion of the Brooklyn waterfront has been dramatically altered, with the southern end of those two neighborhoods now littered with tall buildings. (The new residential towers at 420 Kent Avenue are just the latest addition.)

And slowly but surely, the residential high-rises are heading north: There are now several relatively tall towers in the works for Greenpoint, a few of which are within the Greenpoint Landing megaproject, developed by the Park Tower Group. One of those, the 30-story rental known as One Blue Slip, is officially on the market; leasing for its 359 rentals has launched as of this week, with apartments renting from $2,600/month. (This one is a collaboration with Brookfield Properties.)

Though the megaproject will eventually be home to hundreds of affordable apartments, this particular tower is exclusively market-rate; in fact, the developers have pitched this property as “leading a new luxury rental building wave” in the area. The amenity interiors are by Gachot Studios, known for its work on hotels and Tribeca’s Sterling Mason condos, and the apartments themselves are full of plush furnishings—high ceilings, high-end appliances, and the like.

The building, designed by Handel Architects (which is also responsible for the larger Greenpoint Landing master plan), takes inspiration from the neighborhood’s industrial past, with casement-style windows and a subtle brick facade. Amenities are fairly standard for a new luxury rental—there’s a communal terrace, a pet grooming station, a fitness center and yoga room, and a co-working space—and most apartments have stellar views of Manhattan and the surrounding neighborhood.

Apartments will, predictably, cost a pretty penny: Studios begin at $2,600/month; one-bedrooms go from $3,225/month; two-beds start at $6,015/month; and three-beds start from $7,950/month. That’ll make these some of the most expensive apartments on the market in Greenpoint right now.

The project also comes with a public benefit: a small park, designed by James Corner Field Operations (which designed the High Line and nearby Domino Park), which pads the waterfront. It’s part of a larger esplanade that will eventually encompass four acres, linking several sites throughout Greenpoint.

Right now, One Blue Slip’s only sky-piercing neighbor is the Greenpoint, the 40-story rental/condo building located at the very end of India Street, but that won’t be the case for long. In time, it’ll be joined by a few more high-rises, including a SOM-designed 40-story tower, and several buildings developed by Halcyon Management, including a 33-story structure.