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NYC suburbs try to woo millennials with high-end housing

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Downtown of New Rochelle in New York’s Westchester county.
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Suburbs lure NYC millennials with luxury housing, ax-throwing bars

New Rochelle and Yonkers, each a half-hour train ride from Midtown Manhattan with rents that are a fraction of those in New York City, are trying lure millennials priced out of the boroughs with luxury housing and trendy ax-throwing bars, Bloomberg reports.

Both municipalities have struggled to revitalize their downtowns after a boom of suburban shopping malls pushed out local business. Now, the two cities are ushering in a wave of development with long-term tax breaks and speedy permit approvals, aiming to attract city dwellers with more bang for their buck while still being only a stone’s throw from the heart of Manhattan.

For example, a forthcoming 110-unit rental tower in New Rochelle, dubbed the Millennia, will feature perks including an indoor putting green, free internet, and concierge services such as dog walking and housekeeping. Rents will range from $2,150 for a studio to $3,800 for the priciest two-bedroom apartments.

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