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Robert De Niro plans $425M production studio in Astoria

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A group including the actor plans to build a nearly 600,000-square-foot studio in the neighborhood

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A new production studio is coming to New York City—and Robert De Niro is behind it.

Two months after Netflix announced that it’s bringing new soundstages to Bushwick, the Commercial Observer reported that a group including Robert De Niro is planning to build a $425 million studio in Astoria.

Producer Jane Rosenthal, Robert De Niro, his real estate broker son Raphael De Niro, and developer Wildflower are planning to buy a site located at 87 19th Avenue—which is currently owned by piano manufacturers Steinway & Sons—to build a nearly 600,000-square-foot studio, called Wildflower Studios.

“Whether it’s in film, TV, augmented and virtual reality, or gaming, there is an exploding opportunity to tell stories to people across the globe,” Adam Gordon, the president of Wildflower, told the New York Times. “The demand for original content creation is exploding, and with its talent pool and creative energy New York City is a natural home to that evolution.”

In a deal expected to be completed by the end of 2019, Steinway & Sons will reportedly sell the site for $73 million.

Several production companies have expanded and flocked to New York City in recent years. Back in 2016, Silvercup Studios opened an outpost in the Bronx, and in 2015, Steiner Studios announced their plans to expand their Brooklyn Navy Yards headquarters with additional space, including six soundstages.