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Mapping New York City's Iconic Signs That Are No More

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A subtle indication of a changing city is the iconic signs and signage it leaves behind. New York is no stranger to that loss, most recently seen in the South Bronx's History Channel billboard, which is being dismantled right now, according to DNAinfo. Signs and signage are suggestive of a city's industry, a recollection of its past, and a rallying point for the nostalgic. Some of the city's most well-known signs and signage are gone now—the catch: are they well-known because they're gone?—so let's take a look back at the ones we miss, shall we?
—Amy Plitt and Zoe Rosenberg


· Mapping 18 Iconic Signs That Define the NYC Skyline [Curbed]
· I Saw the Sign archives [Curbed]

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1. Kentile Floors

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9th St
Brooklyn, NY 11215

It's been over a year since the Kentile Floors sign graced the air space above the Gowanus Expressway. The sign is now under the stewardship of the Gowanus Alliance, who are looking after it (and giving it photo ops) until its reconstructed at a yet-to-be-named location—we hope. [Photo by Nathan Kensinger]

2. Home Of Eagle Clothes

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Eagle Clothes, initially purveyors of fine men's clothing, opened their Gowanus plant in 1951. The brand felt the kiss of death with the rise of the men's leisure suit in the 1970s, ForgottenNY explains. The company filed for bankruptcy in 1989, and the sign was eventually removed by U-Haul who owns the building it sat atop of for more than 60 years. [Image via Citynoise]

3. 5 Pointz

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22-44 Jackson Ave
Long Island City, NY 11101

Okay, so this is less a “sign” and more a building; but the meticulous, beautiful pieces of graffiti that adorned the Long Island City warehouse until its 2014 demolition were so iconic (even as they changed regularly) that they deserve a spot on this list. Particularly notable was the tag containing the building's insignia, which you can watch crumble over and over again here.

4. Pepsi Cola at Citi Field

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123-01 Roosevelt Ave
Corona, NY 11368

At least one of Queens’s iconic Pepsi signs is going away: though the one in Long Island City is safe (for now), the neon marquee at Citi Field will come down after the soda company declined to renew its sponsorship deal with the Mets stadium. (But Coke is in talks to become the “officla soda” of Citi Field, according to the Times—so maybe a huge Coke sign is next.)

5. Yaffa Cafe

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97 St Marks Pl
New York, NY 10009

Speaking of much-missed St. Marks Place businesses, this all-night diner was known for its enormous portions that helped remedy the after-effects of a long night out, and the huge sign that was painted on an adjoining building. The restaurant closed in 2014, and when it becomes a Portuguese restaurant (the current plans for the site), the sign will be gone, too.

6. Trash & Vaudeville

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4 Saint Marks Pl
New York, NY 10003
(212) 982-3590

The beloved punk-rock shop has occupied a 19th-century townhouse (once owned by a Hamilton!) on St. Marks Place for 40 years, but with the sale of the building comes the inevitable ousting of Trash & Vaudeville. The shop will be moving, but St. Marks just won’t be the same without the iconic neon sign that marked the store’s entrance. [Image via New York Neon]

7. Cup Noodles

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Broadway & 7th Ave
New York, NY 10036
(212) 768-1560
Visit Website

Just one of the many things in New York that seeped mysterious steam, the Times Square Cup Noodles sign stood prominently on its perch at 1 Times Square, behind the New Year's Eve Ball, from 1996 through 2006. [Image via Wikimedia]

8. 30 Rockefeller Plaza

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30 Rockefeller Plz
New York, NY 10112

One of the city's most iconic 'scrapers got a major signage change following Comcast's acquisition of GE. The organization's signage, in place since 1988, fell to its new corporate overlord in 2015.

9. CNN Sign

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1775 Broadway
New York, NY 10019

A decade after the CNN sign went up on 1775 Broadway (which has since be renamed to 3 Columbus Circle), it’s now gone. The building’s landlord, SL Green, replaced it with an LED sign that displays the time and weather, along with the firm’s logo. CNN, meanwhile, will move its HQ to Hudson Yards in a few years. [Image via Shutterstock]

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1. Kentile Floors

9th St, Brooklyn, NY 11215

It's been over a year since the Kentile Floors sign graced the air space above the Gowanus Expressway. The sign is now under the stewardship of the Gowanus Alliance, who are looking after it (and giving it photo ops) until its reconstructed at a yet-to-be-named location—we hope. [Photo by Nathan Kensinger]

9th St
Brooklyn, NY 11215

2. Home Of Eagle Clothes

New York

Eagle Clothes, initially purveyors of fine men's clothing, opened their Gowanus plant in 1951. The brand felt the kiss of death with the rise of the men's leisure suit in the 1970s, ForgottenNY explains. The company filed for bankruptcy in 1989, and the sign was eventually removed by U-Haul who owns the building it sat atop of for more than 60 years. [Image via Citynoise]

3. 5 Pointz

22-44 Jackson Ave, Long Island City, NY 11101

Okay, so this is less a “sign” and more a building; but the meticulous, beautiful pieces of graffiti that adorned the Long Island City warehouse until its 2014 demolition were so iconic (even as they changed regularly) that they deserve a spot on this list. Particularly notable was the tag containing the building's insignia, which you can watch crumble over and over again here.

22-44 Jackson Ave
Long Island City, NY 11101

4. Pepsi Cola at Citi Field

123-01 Roosevelt Ave, Corona, NY 11368

At least one of Queens’s iconic Pepsi signs is going away: though the one in Long Island City is safe (for now), the neon marquee at Citi Field will come down after the soda company declined to renew its sponsorship deal with the Mets stadium. (But Coke is in talks to become the “officla soda” of Citi Field, according to the Times—so maybe a huge Coke sign is next.)

123-01 Roosevelt Ave
Corona, NY 11368

5. Yaffa Cafe

97 St Marks Pl, New York, NY 10009

Speaking of much-missed St. Marks Place businesses, this all-night diner was known for its enormous portions that helped remedy the after-effects of a long night out, and the huge sign that was painted on an adjoining building. The restaurant closed in 2014, and when it becomes a Portuguese restaurant (the current plans for the site), the sign will be gone, too.

97 St Marks Pl
New York, NY 10009

6. Trash & Vaudeville

4 Saint Marks Pl, New York, NY 10003

The beloved punk-rock shop has occupied a 19th-century townhouse (once owned by a Hamilton!) on St. Marks Place for 40 years, but with the sale of the building comes the inevitable ousting of Trash & Vaudeville. The shop will be moving, but St. Marks just won’t be the same without the iconic neon sign that marked the store’s entrance. [Image via New York Neon]

4 Saint Marks Pl
New York, NY 10003

7. Cup Noodles

Broadway & 7th Ave, New York, NY 10036

Just one of the many things in New York that seeped mysterious steam, the Times Square Cup Noodles sign stood prominently on its perch at 1 Times Square, behind the New Year's Eve Ball, from 1996 through 2006. [Image via Wikimedia]

Broadway & 7th Ave
New York, NY 10036

8. 30 Rockefeller Plaza

30 Rockefeller Plz, New York, NY 10112

One of the city's most iconic 'scrapers got a major signage change following Comcast's acquisition of GE. The organization's signage, in place since 1988, fell to its new corporate overlord in 2015.

30 Rockefeller Plz
New York, NY 10112

9. CNN Sign

1775 Broadway, New York, NY 10019

A decade after the CNN sign went up on 1775 Broadway (which has since be renamed to 3 Columbus Circle), it’s now gone. The building’s landlord, SL Green, replaced it with an LED sign that displays the time and weather, along with the firm’s logo. CNN, meanwhile, will move its HQ to Hudson Yards in a few years. [Image via Shutterstock]

1775 Broadway
New York, NY 10019