clock menu more-arrow no yes

Mapping NoMad's Next Wave of Game-Changing New Projects

View as Map

NoMad has morphed from a fledgling neighborhood with a dubious name derived from an acronym to an expensive, new development-filled neighborhood with a dubious name derived from an acronym. Whatever you call it, it's undeniable that the area north of Madison Square Park, roughly defined from 24th to 30th streets and Lexington to Sixth avenues, is booming. Around the park itself, two towers o' condos have established themselves, and the landmark MetLife clocktower, once the city's tallest, is nearing rebirth as an upscale hotel. A few block away, observe how The NoMad and Ace hotels are now standbys, and the Whitman's four celebrity residents old news; the Virgin hotel and its brethren, condo conversions, and affordable pricey rentals are the next game changers. Get a grip on the geography, and (as we like to say) brace.


· Mapping the Condos and Hotels That Are Transforming NoMad, June 2013 [Curbed]
· All NoMad coverage [Curbed]

Read More

1. 400 Park Avenue South

Copy Link
400 Park Avenue South
New York, NY 10016

After a few years of starts and stops, Christian de Portzamparc's crystalline 400 Park Avenue South (aka the Fortress of Glassitude) finally launched sales in September 2014, and is on track to welcome its first residents by fall 2015. The bottom part of the building holds 269 rentals, developed by Equity Residential, while the top 18 floors hold 81 condos developed by Toll Brothers. Prices for the condos range from $1.5 million to $20 million. The building's shard-like look adds some serious pizazz to the neighborhood—and creates some wacky floorplans. We took a construction tour last fall. [Photo by Will Femia]

2. 10 Madison Square West

Copy Link
1107 Broadway
New York, NY 10010

The Witkoff Group is in the process of converting the former International Toy Center into 125 high-end condos. Sales launched in July 2013 for its "regular" units, with prices ranging from $3.8 million for a 2BR to $13 million for a 4BR. Then in August 2013, the project brought out the big guns with the launch of its tower of penthouses, which started at $7.5 million. One of the bigger penthouses sold for a whopping $36.5 million, and there is currently another on the market for $35 million.

3. The Whitman

Copy Link
21 E 26th St
New York, ny 10010

The Whitman, a condo conversion of the old Plumbers Local 1 building, introduced itself to the neighborhood in February 2013. Since then, big names have flocked to its full-floor residences. Former first daughter Chelsea Clinton and her husband bought in the building, as did racing star Jeff Gordon. Most recently, Jennifer Lopez dropped $20 million on the penthouse.

4. 404 Park Ave So.

Copy Link
404 Park Ave S
New York, NY 10016

The plans for this 58-unit condo conversion were revealed back in 2011, and in October 2014, residents finally started moving in. Dutch designer Piet Boon is the creative mind behind this development, named Huys, and it saw strong interest from buyers. StreetEasy shows just four units available for sale, but several buyers have already re-listed their apartments as rentals.

5. 242 Fifth Avenue

Copy Link
242 5th Avenue
New York, NY 10001

A landmarked building at 242 Fifth is being converted into four apartments by Pan-Brothers Associates, who are also adding a rooftop addition. In April 2013, the plans won approval from the local community board, and since then, work has been steadily progressing. All four units will have outdoor space, and the Daily News reported that prices will likely "range from about $3.5 million for a 1,600-square-foot pad to nearly $7 million for the duplex penthouse."

6. 444 Park Ave. South

Copy Link

In July 2012, L.A. hotelier Sam Nazarian and Moin Development Corp. picked up 444 Park Avenue South with plans to convert the building into an SLS hotel with three bars and restaurants. A few more details were revealed through 2014, and HotelChatter reported that it might open in February 2015, but no official date has been announced. The 190 hotel rooms will have interiors by Philippe Starck.

7. 212 Fifth Avenue

Copy Link
212 5th Avenue
New York, NY 10010

The office building on Fifth Avenue at the corner of 26th Street, considered the "crowned jewel" of the Ring Portfolio, was sold by megadeveloper Extell to Joe Sitt of Thor Equities in January for a whopping $200 million. Sitt will convert the building into 48 condos including a triplex penthouse.

8. Virgin Hotel

Copy Link
Broadway & West 29th Street
New York, NY 10001

A 489-room, 40-story Virgin Hotel will rise on the corner of 29th Street and Broadway. Plans were announced in 2013, and preliminary renderings were revealed last August, showing a slim, cantilvering tower with several outdoor decks. The base will be a 100,000-square-foot retail center, and demolition work on the existing buildings is underway.

9. 281 Fifth Avenue

Copy Link
281 5th Avenue
New York, NY 10016

Another starchitect-designed tower will grace NoMad at the corner of Fifth Avenue and West 30th Street. Victor Homes tapped Rafael Vinoly to create a 51-story condo tower. Only unofficial renderings have surfaced, but they show a slender building with a pretty big cantilever. Demolition permits for the existing buildings were filed in December, but no new building permits are in place.

10. 11 East 31st Street

Copy Link
11 East 31st Street
New York, NY 10016

This hotel has been in the works since 2009, and it's finalyl moving forward. Construction fencing is up at the site, along with a new rendering by Gwathmey Siegel Kaufman architects. It will rise 33 stories and hold 260 rooms.

11. The Centurian Building

Copy Link
1182 Broadway
New York, NY 10001

The Ace Hotel's neighbor at 1182 Broadway has left its troubled past behind, and started its new life as 39 one- and two-bedroom rental apartments. Mocal Enterprises converted the building, and leasing launched a year ago, with prices ranging from $5,800/month to $15,000 for larger layouts on the higher floors.

12. Bancroft Building

Copy Link
3 West 29th Street
New York, NY 10001

Although HFZ Capital has not come forward with their plans for the site of the beloved Bancroft Building, that hasn't stopped the developer from razing the attractive 19th century office building. A video uploaded to YouTube just yesterday shows that the building is in the midsts of falling to the wrecking ball. What a sad, sad sight. Although it has yet to be confirmed, the video says HFZ is planning a 55-story hotel and residential tower at the site.

13. 15 East 30th Street

Copy Link
15 East 30th Street
New York, NY 10016

Handel Architects has filed permits for a 53-story, 825-foot-tall tower with 188 apartments for this site between Madison and Fifth avenues; if approved, the tower will be the tallest structure between Chambers Street and the Empire State Building.

14. 110 Madison Ave

Copy Link
110 Madison Ave
New York, NY 10016

This building's vertical addition led by Kossar + Gary Architects has been in the works for a while, bringing its height up to 17 stories. When complete, the building will have 18 apartments. [Photo via Google Maps]

15. 114 East 25th Street

Copy Link
114 East 25th Street
New York, NY 10010

After gaining their conversion footing with Tribeca's 443 Greenwich Street, developer MetroLoft snagged this commercial building from the bigwigs at Extell—who acquired it as part of the Ring Portfolio—with plans to convert the slender structure on East 25th Street between Park Avenue South and Lexington Avenue into residences. If the developer's work on 443 Greenwich Street is anything to go by, this place will be lovely—and expensive. [Photo via PropertyShark]

16. 331 Park Avenue South

Copy Link
331 Park Avenue South
New York, NY 10010

Let's all take a moment to consider the Ring Portfolio, without which so many at least three office-to-luxury condo conversions in Nomad would not have been possible. Also part of the Ring Portfolio, 331 Park Avenue South was sold for $39.5 million by Extell to MetroLoft, who rumored has plans to convert the building into floor-through condos. [Photo via PropertyShark]

17. 9 East 30th Street

Copy Link
9 East 30th Street
New York, NY 10016

Maybe developer Castellan Real Estate got lost, but they don't seem to mind; amidst the neighborhood's pricey condo and chic hotel boom, the developer plans on constructing a slender 21-story tower with 19 affordably-priced, floor-through studios. The building, on 30th Street between Fifth and Madison avenues, will also have ground floor retail and, curiously, one market rate apartment. [Photo via PropertyShark]

18. 241 Fifth

Copy Link
241 5th Avenue
New York, NY 10016

One of the few new constructions in the neighborhood, 241 Fifth began sales in June 2013, and sold all 46 condos by April 2014. Developed by Victor Homes and designed by ODA Architecture, the 20-story building's most expensive sale was the top penthouse, which went for $8.15 million.

19. 250 Fifth Avenue

Copy Link
250 5th Avenue
New York, NY 10037

The community board approved plans for a 23-story hotel at 250 Fifth Avenue in October 2012, but the project has stalled since then. The Department of Buildings says the property currently has a "violation for failure to certify correction of class 1 violation" which sounds bad.

20. Martha Washington

Copy Link
29 E 29th St
New York, NY 10016
(212) 689-1900
Visit Website

The Martha Washington Hotel opened in 1903 as the country's first all-women's hotel and SRO, and while it's still home to some 40 or 50 long-term women residents, the establishment has, er..., diversified since its early days; men can lodge there, too. The Martha Washington was snatched up by Chelsea Hotels in 2012 and is in the midsts of an Annabelle Selldorf makeover. Although a few of its common spaces are still under renovation, the hotel has already established itself as a worthy competitor amongst its competition in the hot 'hood with resident restaurant Marta by Danny Meyer. [Photo by Will Femia]

21. Park South Hotel

Copy Link
124 E, 28th St.
New York, NY 10016
(800) 315-4642
Visit Website

The 141-room Park South Hotel is in the midsts of a $20 million renovation that will modernize its guest rooms, gut the lobby, and add an additional entrance. Owner Atlantic Stars Hotels & Casinos have lured in Boston restaurateurs Tim and Nancy Cushman to "curate" the hotel's food and drink selections, including those for ROOF, it's rooftop bar, which may already be a favorite haunt of Nomad's post-work boozers. [Photo via Park South Hotel]

1. 400 Park Avenue South

400 Park Avenue South, New York, NY 10016

After a few years of starts and stops, Christian de Portzamparc's crystalline 400 Park Avenue South (aka the Fortress of Glassitude) finally launched sales in September 2014, and is on track to welcome its first residents by fall 2015. The bottom part of the building holds 269 rentals, developed by Equity Residential, while the top 18 floors hold 81 condos developed by Toll Brothers. Prices for the condos range from $1.5 million to $20 million. The building's shard-like look adds some serious pizazz to the neighborhood—and creates some wacky floorplans. We took a construction tour last fall. [Photo by Will Femia]

400 Park Avenue South
New York, NY 10016

2. 10 Madison Square West

1107 Broadway, New York, NY 10010

The Witkoff Group is in the process of converting the former International Toy Center into 125 high-end condos. Sales launched in July 2013 for its "regular" units, with prices ranging from $3.8 million for a 2BR to $13 million for a 4BR. Then in August 2013, the project brought out the big guns with the launch of its tower of penthouses, which started at $7.5 million. One of the bigger penthouses sold for a whopping $36.5 million, and there is currently another on the market for $35 million.

1107 Broadway
New York, NY 10010

3. The Whitman

21 E 26th St, New York, ny 10010

The Whitman, a condo conversion of the old Plumbers Local 1 building, introduced itself to the neighborhood in February 2013. Since then, big names have flocked to its full-floor residences. Former first daughter Chelsea Clinton and her husband bought in the building, as did racing star Jeff Gordon. Most recently, Jennifer Lopez dropped $20 million on the penthouse.

21 E 26th St
New York, ny 10010

4. 404 Park Ave So.

404 Park Ave S, New York, NY 10016

The plans for this 58-unit condo conversion were revealed back in 2011, and in October 2014, residents finally started moving in. Dutch designer Piet Boon is the creative mind behind this development, named Huys, and it saw strong interest from buyers. StreetEasy shows just four units available for sale, but several buyers have already re-listed their apartments as rentals.

404 Park Ave S
New York, NY 10016

5. 242 Fifth Avenue

242 5th Avenue, New York, NY 10001

A landmarked building at 242 Fifth is being converted into four apartments by Pan-Brothers Associates, who are also adding a rooftop addition. In April 2013, the plans won approval from the local community board, and since then, work has been steadily progressing. All four units will have outdoor space, and the Daily News reported that prices will likely "range from about $3.5 million for a 1,600-square-foot pad to nearly $7 million for the duplex penthouse."

242 5th Avenue
New York, NY 10001

6. 444 Park Ave. South

New York, NY 10016

In July 2012, L.A. hotelier Sam Nazarian and Moin Development Corp. picked up 444 Park Avenue South with plans to convert the building into an SLS hotel with three bars and restaurants. A few more details were revealed through 2014, and HotelChatter reported that it might open in February 2015, but no official date has been announced. The 190 hotel rooms will have interiors by Philippe Starck.

7. 212 Fifth Avenue

212 5th Avenue, New York, NY 10010

The office building on Fifth Avenue at the corner of 26th Street, considered the "crowned jewel" of the Ring Portfolio, was sold by megadeveloper Extell to Joe Sitt of Thor Equities in January for a whopping $200 million. Sitt will convert the building into 48 condos including a triplex penthouse.

212 5th Avenue
New York, NY 10010

8. Virgin Hotel

Broadway & West 29th Street, New York, NY 10001

A 489-room, 40-story Virgin Hotel will rise on the corner of 29th Street and Broadway. Plans were announced in 2013, and preliminary renderings were revealed last August, showing a slim, cantilvering tower with several outdoor decks. The base will be a 100,000-square-foot retail center, and demolition work on the existing buildings is underway.

Broadway & West 29th Street
New York, NY 10001

9. 281 Fifth Avenue

281 5th Avenue, New York, NY 10016

Another starchitect-designed tower will grace NoMad at the corner of Fifth Avenue and West 30th Street. Victor Homes tapped Rafael Vinoly to create a 51-story condo tower. Only unofficial renderings have surfaced, but they show a slender building with a pretty big cantilever. Demolition permits for the existing buildings were filed in December, but no new building permits are in place.

281 5th Avenue
New York, NY 10016

10. 11 East 31st Street

11 East 31st Street, New York, NY 10016

This hotel has been in the works since 2009, and it's finalyl moving forward. Construction fencing is up at the site, along with a new rendering by Gwathmey Siegel Kaufman architects. It will rise 33 stories and hold 260 rooms.

11 East 31st Street
New York, NY 10016

11. The Centurian Building

1182 Broadway, New York, NY 10001

The Ace Hotel's neighbor at 1182 Broadway has left its troubled past behind, and started its new life as 39 one- and two-bedroom rental apartments. Mocal Enterprises converted the building, and leasing launched a year ago, with prices ranging from $5,800/month to $15,000 for larger layouts on the higher floors.

1182 Broadway
New York, NY 10001

12. Bancroft Building

3 West 29th Street, New York, NY 10001

Although HFZ Capital has not come forward with their plans for the site of the beloved Bancroft Building, that hasn't stopped the developer from razing the attractive 19th century office building. A video uploaded to YouTube just yesterday shows that the building is in the midsts of falling to the wrecking ball. What a sad, sad sight. Although it has yet to be confirmed, the video says HFZ is planning a 55-story hotel and residential tower at the site.

3 West 29th Street
New York, NY 10001

13. 15 East 30th Street

15 East 30th Street, New York, NY 10016

Handel Architects has filed permits for a 53-story, 825-foot-tall tower with 188 apartments for this site between Madison and Fifth avenues; if approved, the tower will be the tallest structure between Chambers Street and the Empire State Building.

15 East 30th Street
New York, NY 10016

14. 110 Madison Ave

110 Madison Ave, New York, NY 10016

This building's vertical addition led by Kossar + Gary Architects has been in the works for a while, bringing its height up to 17 stories. When complete, the building will have 18 apartments. [Photo via Google Maps]

110 Madison Ave
New York, NY 10016

15. 114 East 25th Street

114 East 25th Street, New York, NY 10010

After gaining their conversion footing with Tribeca's 443 Greenwich Street, developer MetroLoft snagged this commercial building from the bigwigs at Extell—who acquired it as part of the Ring Portfolio—with plans to convert the slender structure on East 25th Street between Park Avenue South and Lexington Avenue into residences. If the developer's work on 443 Greenwich Street is anything to go by, this place will be lovely—and expensive. [Photo via PropertyShark]

114 East 25th Street
New York, NY 10010

16. 331 Park Avenue South

331 Park Avenue South, New York, NY 10010

Let's all take a moment to consider the Ring Portfolio, without which so many at least three office-to-luxury condo conversions in Nomad would not have been possible. Also part of the Ring Portfolio, 331 Park Avenue South was sold for $39.5 million by Extell to MetroLoft, who rumored has plans to convert the building into floor-through condos. [Photo via PropertyShark]

331 Park Avenue South
New York, NY 10010

17. 9 East 30th Street

9 East 30th Street, New York, NY 10016

Maybe developer Castellan Real Estate got lost, but they don't seem to mind; amidst the neighborhood's pricey condo and chic hotel boom, the developer plans on constructing a slender 21-story tower with 19 affordably-priced, floor-through studios. The building, on 30th Street between Fifth and Madison avenues, will also have ground floor retail and, curiously, one market rate apartment. [Photo via PropertyShark]

9 East 30th Street
New York, NY 10016

18. 241 Fifth

241 5th Avenue, New York, NY 10016

One of the few new constructions in the neighborhood, 241 Fifth began sales in June 2013, and sold all 46 condos by April 2014. Developed by Victor Homes and designed by ODA Architecture, the 20-story building's most expensive sale was the top penthouse, which went for $8.15 million.

241 5th Avenue
New York, NY 10016

19. 250 Fifth Avenue

250 5th Avenue, New York, NY 10037

The community board approved plans for a 23-story hotel at 250 Fifth Avenue in October 2012, but the project has stalled since then. The Department of Buildings says the property currently has a "violation for failure to certify correction of class 1 violation" which sounds bad.

250 5th Avenue
New York, NY 10037

20. Martha Washington

29 E 29th St, New York, NY 10016

The Martha Washington Hotel opened in 1903 as the country's first all-women's hotel and SRO, and while it's still home to some 40 or 50 long-term women residents, the establishment has, er..., diversified since its early days; men can lodge there, too. The Martha Washington was snatched up by Chelsea Hotels in 2012 and is in the midsts of an Annabelle Selldorf makeover. Although a few of its common spaces are still under renovation, the hotel has already established itself as a worthy competitor amongst its competition in the hot 'hood with resident restaurant Marta by Danny Meyer. [Photo by Will Femia]

29 E 29th St
New York, NY 10016

21. Park South Hotel

124 E, 28th St., New York, NY 10016

The 141-room Park South Hotel is in the midsts of a $20 million renovation that will modernize its guest rooms, gut the lobby, and add an additional entrance. Owner Atlantic Stars Hotels & Casinos have lured in Boston restaurateurs Tim and Nancy Cushman to "curate" the hotel's food and drink selections, including those for ROOF, it's rooftop bar, which may already be a favorite haunt of Nomad's post-work boozers. [Photo via Park South Hotel]

124 E, 28th St.
New York, NY 10016