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Mapping the Changes That Boaz Gilad Is Bringing to Brooklyn

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"People are dying to buy in Brooklyn," Brookland Capital co-founder Boaz Gilad told us recently at the company's offices in Bed-Stuy. "The reason there is so much noise around us is because we are the only one with product out there, not because I'm some brilliant guy, but because I am stubborn. I keep doing what I know." Like a lot of real estate developers, Gilad had been hit hard during the financial crisis in 2008. But unlike many others, he immediately jumped back in. "I came out of the crisis bruised, but not crushed," he says. Now, along with new partner Assaf Fitoussi, he boasts 40 employees and has more than 40 projects, mostly condos, all in Brooklyn, in "the pipeline." ("Pipeline," Gilad explains, "means [anything from] we have one more unit to sell, or we purchased it, we're working plans and we're going to develop it.") Those 40 or so will join a similar number of new buildings that Brookland has completed and sold in recent years.

"We always joke that Assaf and I have a Google Map [of Brooklyn] in our heads," Gilad says. "You bring me a deal and you say Lexington Avenue and blah blah, and I say, oh yeah, between the red door and whatever." This intimate Brooklyn knowledge is what has allowed him to change the borough's housing landscape, establishing an ever-more-noticeable presence one small building at a time. "We rarely, rarely buy through brokers," he explains. "We're very connected to the community. There's a reason why we chose to do the office on Malcolm X [Boulevard]. We're not some Midtown Manhattan company that says, oh, Brooklyn is cool now. We don't have huge towers in Williamsburg. I've been living in Brooklyn for 18 years, so we want to send a message we are a part of this community. Part of the changes, but also part of the community."

Gilad's deal-hunting practices have won him success, but the design of many of his projects has earned criticism (including—ahemfrom us). On this front, he's self-effacing. "We spend a lot of time and efforts on the design," he says. "Now, there are projects in the past that I am not proud of. We are very conscious of it and sometimes we fail. [But] ask Picasso if he loves all the paintings he painted and he will tell you, some of them I did very well, and some of them I didn't." Some elements of the design are dictated by the surrounding area. But, in the case of the new buildings that have been called out as non-contextual, that's not always a concern. "If the block is beautiful, we communicate with the block," Gilad says. "If the block is ordinary or even ugly, I won't communicate with the block."

Ultimately, though, the condos are selling, and selling fast. A recent open house at 875 Saint Marks Avenue drew 168 prospective buyers. "Even if you don't think it looks good, and even if I don't think it looks good, the bottom line is people are buying it and they are happy," Gilad says. "I look at a building and think, would I like to live here? Am I proud of the product? And in most cases I am."


· Brookland Captial [official]
· Boaz Gilad coverage [Curbed]
· Return to the Fray [NYT]

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1. 850 Metropolitan Avenue

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850 Metropolitan Avenue
Brooklyn, NY 11211

Purchased: February 2014, for just under $10M
Planned: 36-unit condo building
Notes: Former condensed milk factory

2. 156 Broadway

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156 Broadway
Brooklyn, NY 11211

Purchased: October 2012, $2.65M
Planned: Eight-unit condo building
Notes: Hundred-year-old former cabinet factory, about to open for sales.

3. 322 Menahan Street

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322 Menahan Street
Brooklyn, NY 11237

Purchased: July 2014, for $2.35M
Planned: 24-unit condo building
Notes: Boaz told the Times that it would be a "Bauhaus-style ... development."

4. 328 Central Avenue

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328 Central Avenue
Brooklyn, NY 11221

Purchased: February 2014, for $435,000
Planned: Four-story, eight-unit building

5. 13 Melrose Street

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13 Melrose Street
Brooklyn, NY 11206

Purchased: March 2013, for $320,000
Planned: Eight-unit condo building
Notes: Five of the apartments went in the first week of sales. The remaining three are priced between $389,000 and $733,000.

6. 223 Pulaski Street

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223 Pulaski Street
Brooklyn, NY 11206

Purchased: December 2013, for $440,000
Planned: Four-story, eight-unit building

7. 664 Jefferson Avenue

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664 Jefferson Avenue
Brooklyn, NY 11221

Purchased: January 2014, for $600,000
Planned: Four-story, seven-unit building

8. 447 Decatur Street

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447 Decatur Street
Brooklyn, NY 11233

Purchased: January 2014, for $995,000
Planned: Four-story, six-unit building
Notes: Designed by Arc Architecture + Design Studio

9. 443 Bainbridge Street

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443 Bainbridge Street
Brooklyn, NY 11233

Purchased: January 2014, $450,000
Planned: Four-story, six-unit building

10. 686 MacDonough Street

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686 MacDonough Street
Brooklyn, NY 11233

Purchased: May 2014, for $361,250
Planned: Four-story, six-unit building

11. 729 Decatur Street

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729 Decatur Street
Brooklyn, NY 11233

Purchased: March 2014, for $361,250
Planned: Four-story, six-unit building

12. 1094 Madison Street

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1094 Madison Street
Brooklyn, NY 11221

Purchased: October 2014, $370,000
Planned: Four-story, eight-unit building

13. 1255 Bushwick Avenue

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1255 Bushwick Avenue
Brooklyn, NY 11207

Purchased: July 2013, $1.95 million
Planned: Seven-story, 32-unit building
Notes: The church conversion will, mercifully, not actually employ the Isaac & Stern design pictured above

14. 116 Covert Street

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116 Covert Street
Brooklyn, NY 11207

Purchased: February 2014, $600,000
Planned: Not filed yet

15. 189 Cooper Street

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189 Cooper Street
Brooklyn, NY 11207

Purchased: August 2014, for $1.145M
Planned: Six-story, 13-unit building
Notes: Designed by Feingold & Gregory Architects

16. 303 Cooper Street

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303 Cooper Street
Brooklyn, NY 11237

Purchased: n/a
Planned: Four-story, seven-unit building

17. 691 Marcy Avenue

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691 Marcy Avenue
Brooklyn, NY 11216

Purchased: February 2014, for $4.5M
Planned: Eight-story, 41-unit condo buildingNotes: Franklyn Estrella Architects

18. 875 Saint Marks Avenue

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875 Saint Marks Avenue
Brooklyn, NY 11213

Purchased: March 2013, for $1.4M
Planned: Conversion of existing four-story building into condos
Notes: Launched sales back in May, almost sold out

19. 991 Eastern Parkway

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991 Eastern Parkway
Brooklyn, NY 11213

Purchased: July 2013, for $2.1M
Planned: The other infamous Isaac & Stern church conversion; sevenstories, 17 units

20. 1238 Lincoln Place

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1238 Lincoln Place
Brooklyn, NY 11213

Purchased: n/a
Planned: Four-story, 10-unit building by Issac and Stern. It will have 6,801 square feet of apartments with a rooftop deck.

21. 1312 Lincoln Place

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1312 Lincoln Place
Brooklyn, NY 11213

Purchased: May 2014, for $2.06M
Planned: n/a

22. 56 East 21st Street

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56 East 21st Street
Brooklyn, NY 11226

Purchased: April 2014, for $900,000
Planned: Seven-story, 17-unit building, which will replace a freestanding home.

23. 807 Washington Avenue

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807 Washington Avenue
Brooklyn, NY 11238

Brookland paid $1.75 million for this two-story brick townhouse back in January, and is converting the property into a seven-story, seven-unit building designed by Isaac & Stern.

24. 954 Bergen Street

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954 Bergen Street
Brooklyn, NY 11216

Purchased: November 2012, for $1.35M
Planned: Six-story, 36-unit building

25. 1192 Bedford Avenue

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1192 Bedford Avenue
Brooklyn, NY 11216

Purchased: August 2012, for $1.23M
Planned: A now-completed six-unit building, which sold out less than two months after launching sales

26. 186 Putnam Avenue

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186 Putnam Avenue
Brooklyn, NY 11216

Purchased: August 2012, for $1.23M
Planned: Five-story, 14-unit building with commercial component

27. 260-268 Greene Avenue

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260 Greene Avenue
Brooklyn, NY 11238

The Copper Houses, a series of three-story townhouses (unusual for Gilad and co.) hit the market in March starting at $899,000.

28. 357 Prospect Place

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357 Prospect Place
Brooklyn, NY 11238

Purchased: n/a
Planned: Five-story, seven-unit building

29. 929 Atlantic Avenue

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929 Atlantic Avenue
Brooklyn, NY 11238

Purchased: n/a
Planned: Eight-story, 20-unit building
Notes: Feingold & Gregory Architects

30. 658 Washington Avenue

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658 Washington Avenue
Brooklyn, NY 11238

Purchased: September 2013, for $950,000
Planned: Conversion of three-story house into four-story, five-unit building

31. 735-739 Bergen Street

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739 Bergen Street
Brooklyn, NY 11238

Purchased: September 2013, for $3.135M
Planned: A four-story, semi-dystopian-looking building

32. 708 Degraw Street

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708 Degraw Street
Brooklyn, NY 11217

This four-story, three-unit building launched sales in May, with units starting at $1.35 million.

33. 531-533 Vanderbilt Avenue

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531 Vanderbilt Avenue
Brooklyn, NY 11238

Purchased: n/a
Planned: Seven-story, 18-unit condo building, which just launched sales.

34. 207 Wyckoff Street

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207 Wyckoff Street
Brooklyn, NY 11217

Purchased: January 2014, for $1.325M
Planned: This formerly abandoned building was literally falling down before Brookland began to convert it into a four-story, three-unit building

35. 550-554 Fourth Avenue

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550 4th Avenue
Brooklyn, NY 11215

Brookland Capital purchased this site in August for $7.4M, and the developer plans to build a 13-story, 45-unit building with retail at street level. The site encompasses five tax lots, including 138-140 15th Street.

36. 98 16th Street

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98 16th Street
Brooklyn, NY 11215

Purchased: June 2014, for $780,000
Planned: Plans have been filed to demolish the existing building and replace it with a three-story, three-unit building.

37. 469 Union Street

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469 Union Street
Brooklyn, NY 11231

Purchased: n/a
Planned: Permits show an application for a four-story building with only one dwelling unit, so this will clearly be a single-family townhouse.

38. 304 6th Avenue

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304 6th Avenue
Brooklyn, NY 11215

There are no new permits for this site, but since it's currently occupied by a church, it would appear that Brookland is planning another conversion.

39. 467 Chauncey Street

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467 Chauncey Street
Brooklyn, NY 11233

No info

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1. 850 Metropolitan Avenue

850 Metropolitan Avenue, Brooklyn, NY 11211

Purchased: February 2014, for just under $10M
Planned: 36-unit condo building
Notes: Former condensed milk factory

850 Metropolitan Avenue
Brooklyn, NY 11211

2. 156 Broadway

156 Broadway, Brooklyn, NY 11211

Purchased: October 2012, $2.65M
Planned: Eight-unit condo building
Notes: Hundred-year-old former cabinet factory, about to open for sales.

156 Broadway
Brooklyn, NY 11211

3. 322 Menahan Street

322 Menahan Street, Brooklyn, NY 11237

Purchased: July 2014, for $2.35M
Planned: 24-unit condo building
Notes: Boaz told the Times that it would be a "Bauhaus-style ... development."

322 Menahan Street
Brooklyn, NY 11237

4. 328 Central Avenue

328 Central Avenue, Brooklyn, NY 11221

Purchased: February 2014, for $435,000
Planned: Four-story, eight-unit building

328 Central Avenue
Brooklyn, NY 11221

5. 13 Melrose Street

13 Melrose Street, Brooklyn, NY 11206

Purchased: March 2013, for $320,000
Planned: Eight-unit condo building
Notes: Five of the apartments went in the first week of sales. The remaining three are priced between $389,000 and $733,000.

13 Melrose Street
Brooklyn, NY 11206

6. 223 Pulaski Street

223 Pulaski Street, Brooklyn, NY 11206

Purchased: December 2013, for $440,000
Planned: Four-story, eight-unit building

223 Pulaski Street
Brooklyn, NY 11206

7. 664 Jefferson Avenue

664 Jefferson Avenue, Brooklyn, NY 11221

Purchased: January 2014, for $600,000
Planned: Four-story, seven-unit building

664 Jefferson Avenue
Brooklyn, NY 11221

8. 447 Decatur Street

447 Decatur Street, Brooklyn, NY 11233

Purchased: January 2014, for $995,000
Planned: Four-story, six-unit building
Notes: Designed by Arc Architecture + Design Studio

447 Decatur Street
Brooklyn, NY 11233

9. 443 Bainbridge Street

443 Bainbridge Street, Brooklyn, NY 11233

Purchased: January 2014, $450,000
Planned: Four-story, six-unit building

443 Bainbridge Street
Brooklyn, NY 11233

10. 686 MacDonough Street

686 MacDonough Street, Brooklyn, NY 11233

Purchased: May 2014, for $361,250
Planned: Four-story, six-unit building

686 MacDonough Street
Brooklyn, NY 11233

11. 729 Decatur Street

729 Decatur Street, Brooklyn, NY 11233

Purchased: March 2014, for $361,250
Planned: Four-story, six-unit building

729 Decatur Street
Brooklyn, NY 11233

12. 1094 Madison Street

1094 Madison Street, Brooklyn, NY 11221

Purchased: October 2014, $370,000
Planned: Four-story, eight-unit building

1094 Madison Street
Brooklyn, NY 11221

13. 1255 Bushwick Avenue

1255 Bushwick Avenue, Brooklyn, NY 11207

Purchased: July 2013, $1.95 million
Planned: Seven-story, 32-unit building
Notes: The church conversion will, mercifully, not actually employ the Isaac & Stern design pictured above

1255 Bushwick Avenue
Brooklyn, NY 11207

14. 116 Covert Street

116 Covert Street, Brooklyn, NY 11207

Purchased: February 2014, $600,000
Planned: Not filed yet

116 Covert Street
Brooklyn, NY 11207

15. 189 Cooper Street

189 Cooper Street, Brooklyn, NY 11207

Purchased: August 2014, for $1.145M
Planned: Six-story, 13-unit building
Notes: Designed by Feingold & Gregory Architects

189 Cooper Street
Brooklyn, NY 11207

16. 303 Cooper Street

303 Cooper Street, Brooklyn, NY 11237

Purchased: n/a
Planned: Four-story, seven-unit building

303 Cooper Street
Brooklyn, NY 11237

17. 691 Marcy Avenue

691 Marcy Avenue, Brooklyn, NY 11216

Purchased: February 2014, for $4.5M
Planned: Eight-story, 41-unit condo buildingNotes: Franklyn Estrella Architects

691 Marcy Avenue
Brooklyn, NY 11216

18. 875 Saint Marks Avenue

875 Saint Marks Avenue, Brooklyn, NY 11213

Purchased: March 2013, for $1.4M
Planned: Conversion of existing four-story building into condos
Notes: Launched sales back in May, almost sold out

875 Saint Marks Avenue
Brooklyn, NY 11213

19. 991 Eastern Parkway

991 Eastern Parkway, Brooklyn, NY 11213

Purchased: July 2013, for $2.1M
Planned: The other infamous Isaac & Stern church conversion; sevenstories, 17 units

991 Eastern Parkway
Brooklyn, NY 11213

20. 1238 Lincoln Place

1238 Lincoln Place, Brooklyn, NY 11213

Purchased: n/a
Planned: Four-story, 10-unit building by Issac and Stern. It will have 6,801 square feet of apartments with a rooftop deck.

1238 Lincoln Place
Brooklyn, NY 11213

21. 1312 Lincoln Place

1312 Lincoln Place, Brooklyn, NY 11213

Purchased: May 2014, for $2.06M
Planned: n/a

1312 Lincoln Place
Brooklyn, NY 11213

22. 56 East 21st Street

56 East 21st Street, Brooklyn, NY 11226

Purchased: April 2014, for $900,000
Planned: Seven-story, 17-unit building, which will replace a freestanding home.

56 East 21st Street
Brooklyn, NY 11226

23. 807 Washington Avenue

807 Washington Avenue, Brooklyn, NY 11238

Brookland paid $1.75 million for this two-story brick townhouse back in January, and is converting the property into a seven-story, seven-unit building designed by Isaac & Stern.

807 Washington Avenue
Brooklyn, NY 11238

24. 954 Bergen Street

954 Bergen Street, Brooklyn, NY 11216

Purchased: November 2012, for $1.35M
Planned: Six-story, 36-unit building

954 Bergen Street
Brooklyn, NY 11216

25. 1192 Bedford Avenue

1192 Bedford Avenue, Brooklyn, NY 11216

Purchased: August 2012, for $1.23M
Planned: A now-completed six-unit building, which sold out less than two months after launching sales

1192 Bedford Avenue
Brooklyn, NY 11216

26. 186 Putnam Avenue

186 Putnam Avenue, Brooklyn, NY 11216

Purchased: August 2012, for $1.23M
Planned: Five-story, 14-unit building with commercial component

186 Putnam Avenue
Brooklyn, NY 11216

27. 260-268 Greene Avenue

260 Greene Avenue, Brooklyn, NY 11238

The Copper Houses, a series of three-story townhouses (unusual for Gilad and co.) hit the market in March starting at $899,000.

260 Greene Avenue
Brooklyn, NY 11238

28. 357 Prospect Place

357 Prospect Place, Brooklyn, NY 11238

Purchased: n/a
Planned: Five-story, seven-unit building

357 Prospect Place
Brooklyn, NY 11238

29. 929 Atlantic Avenue

929 Atlantic Avenue, Brooklyn, NY 11238

Purchased: n/a
Planned: Eight-story, 20-unit building
Notes: Feingold & Gregory Architects

929 Atlantic Avenue
Brooklyn, NY 11238

30. 658 Washington Avenue

658 Washington Avenue, Brooklyn, NY 11238

Purchased: September 2013, for $950,000
Planned: Conversion of three-story house into four-story, five-unit building

658 Washington Avenue
Brooklyn, NY 11238

31. 735-739 Bergen Street

739 Bergen Street, Brooklyn, NY 11238

Purchased: September 2013, for $3.135M
Planned: A four-story, semi-dystopian-looking building

739 Bergen Street
Brooklyn, NY 11238

32. 708 Degraw Street

708 Degraw Street, Brooklyn, NY 11217

This four-story, three-unit building launched sales in May, with units starting at $1.35 million.

708 Degraw Street
Brooklyn, NY 11217

33. 531-533 Vanderbilt Avenue

531 Vanderbilt Avenue, Brooklyn, NY 11238

Purchased: n/a
Planned: Seven-story, 18-unit condo building, which just launched sales.

531 Vanderbilt Avenue
Brooklyn, NY 11238

34. 207 Wyckoff Street

207 Wyckoff Street, Brooklyn, NY 11217

Purchased: January 2014, for $1.325M
Planned: This formerly abandoned building was literally falling down before Brookland began to convert it into a four-story, three-unit building

207 Wyckoff Street
Brooklyn, NY 11217

35. 550-554 Fourth Avenue

550 4th Avenue, Brooklyn, NY 11215

Brookland Capital purchased this site in August for $7.4M, and the developer plans to build a 13-story, 45-unit building with retail at street level. The site encompasses five tax lots, including 138-140 15th Street.

550 4th Avenue
Brooklyn, NY 11215

36. 98 16th Street

98 16th Street, Brooklyn, NY 11215

Purchased: June 2014, for $780,000
Planned: Plans have been filed to demolish the existing building and replace it with a three-story, three-unit building.

98 16th Street
Brooklyn, NY 11215

37. 469 Union Street

469 Union Street, Brooklyn, NY 11231

Purchased: n/a
Planned: Permits show an application for a four-story building with only one dwelling unit, so this will clearly be a single-family townhouse.

469 Union Street
Brooklyn, NY 11231

38. 304 6th Avenue

304 6th Avenue, Brooklyn, NY 11215

There are no new permits for this site, but since it's currently occupied by a church, it would appear that Brookland is planning another conversion.

304 6th Avenue
Brooklyn, NY 11215

39. 467 Chauncey Street

467 Chauncey Street, Brooklyn, NY 11233

No info

467 Chauncey Street
Brooklyn, NY 11233