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Mapping the Condos and Hotels That Are Transforming NoMad

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It took awhile, but NoMad?the neighborhood and the neighborhood name?is here. The transformation from a nameless, WTF-is-there "brown zone" on the map to a trendy, desirable neighborhood slowly began in the mid-aughts after the revitalization of Madison Square Park, and over the last few years, development in NoMad has charged full speed ahead. The Ace Hotel and early condo conversions like the Grand Madison paved the way, and now the small area, roughly between 25th and 30th Streets and Lexington and Sixth Avenues, is welcoming new boutique hotels and residential buildings all the time. For our latest Microhood Map, we tracked buildings and hotels that opened within the last three years and those currently in the works. See one that we missed? Leave a comment or hit up the tipline and we'll gladly add it.

· All Microhood Maps [Curbed]

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1. The NoMad Hotel

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1170 Broadway
New York, NY 10001
(212) 796-1500
Visit Website

While the Ace Hotel is often credited with kicking the neighborhood transformation into high gear, the trendy NoMad Hotel, developed by the same people, can be credited with getting the NoMad moniker to stick. Plans for the renovation of the 1903 Broadway building were unveiled in 2008, and the NoMad welcomed its first guests last year.

2. 10 West 28th Street

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10 West 28th Street
New York, NY 10001

The Real Deal reported today that the NoMad owners bought the neighboring building for $6 million with plans to expand the boutique hotel.

3. The Whitman

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21 E 26th St
New York, ny 10010

The Whitman, a condo conversion of the old Plumbers Local 1 building, introduced itself to the neighborhood in February, dropping its three full-floor residences on the market. One has allegedly been claimed by former first daughter Chelsea Clinton and her husband.

4. Gansevoort Park

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420 Park Ave S
New York, NY 10016
(212) 317-2901
Visit Website

This 249-room hotel opened in 2010, and it's brought with it celebrities and neighbor-angering parties.

5. 404 Park Ave So.

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404 Park Ave S
New York, NY 10016

The plans for this condo conversion were revealed back in 2011, and sales started earlier this year. Dutch designer Piet Boon is the creative mind behind this development, named Huys, and it's seen strong interest from buyers—StreetEasy shows 36 of the 58 units are already in contract.

6. 10 Madison Square West

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1107 Broadway
New York, NY 10010

The former International Toy Center is one of the more recent condo conversions in the neighborhood. The Witkoff Group is behind the under-construction project, which will have 125 homes. Sales have yet to begin, but a few pricing details were released: 1BRs will start around $1 million and 5BR penthouses will ask $25 million and up.

7. 241 Fifth

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241 5th Avenue
New York, NY 10016

One of the few new constructions in the neighborhood, 241 Fifth began sales earlier this month. Developed by Victor Homes and designed by ODA Architecture, the condos have been well-received; 30 of the 46 units have entered contract.

8. 242 Fifth Avenue

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242 5th Avenue
New York, NY 10001

A landmarked building at 242 Fifth is being converted into rental apartments by Pan-Brothers Associates, who are also adding a rooftop addition. In April, the plans won approval from the local community board.

9. 250 Fifth Avenue Hotel

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250 5th Avenue
New York, NY 10037

Despite opposition from local community members, the community board approved plans for a 23-story hotel at 250 Fifth Avenue last October. However, it doesn't seem like construction has started yet, as permits with the DOB are still pending.

10. 400 Park Avenue South

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400 Park Avenue South
New York, NY 10016

After a few years of starts and stops, Christian de Portzamparc's crystalline 400 Park Avenue South (aka the Fortress of Glassitude) finally got headed in the right direction—skyward—earlier this year. The building's shard-like look will add some serious pizazz to the neighborhood, and it have 22 rentals on the lower floors and 99 condos on the upper levels.

11. 444 Park Ave. South

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Last summer, we learned that L.A. hotelier Sam Nazarian and Moin Development Corp. picked up 444 Park Avenue South with plans to convert the building into a hotel with three bars and restaurants. Since then, we haven't heard anything. If you have intel, please do hit up the tipline.

12. Virgin Hotel

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Broadway & West 29th Street
New York, NY 10001

In 2016, a 300-room Virgin Hotel will open on the corner of 29th Street and Broadway. Virgin Group founder Richard Branson said: "At long last, the city that never sleeps will get a beautiful and irresistible Virgin Hotel to play, eat, work, mingle, and yes, even to sleep."

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1. The NoMad Hotel

1170 Broadway, New York, NY 10001

While the Ace Hotel is often credited with kicking the neighborhood transformation into high gear, the trendy NoMad Hotel, developed by the same people, can be credited with getting the NoMad moniker to stick. Plans for the renovation of the 1903 Broadway building were unveiled in 2008, and the NoMad welcomed its first guests last year.

1170 Broadway
New York, NY 10001

2. 10 West 28th Street

10 West 28th Street, New York, NY 10001

The Real Deal reported today that the NoMad owners bought the neighboring building for $6 million with plans to expand the boutique hotel.

10 West 28th Street
New York, NY 10001

3. The Whitman

21 E 26th St, New York, ny 10010

The Whitman, a condo conversion of the old Plumbers Local 1 building, introduced itself to the neighborhood in February, dropping its three full-floor residences on the market. One has allegedly been claimed by former first daughter Chelsea Clinton and her husband.

21 E 26th St
New York, ny 10010

4. Gansevoort Park

420 Park Ave S, New York, NY 10016

This 249-room hotel opened in 2010, and it's brought with it celebrities and neighbor-angering parties.

420 Park Ave S
New York, NY 10016

5. 404 Park Ave So.

404 Park Ave S, New York, NY 10016

The plans for this condo conversion were revealed back in 2011, and sales started earlier this year. Dutch designer Piet Boon is the creative mind behind this development, named Huys, and it's seen strong interest from buyers—StreetEasy shows 36 of the 58 units are already in contract.

404 Park Ave S
New York, NY 10016

6. 10 Madison Square West

1107 Broadway, New York, NY 10010

The former International Toy Center is one of the more recent condo conversions in the neighborhood. The Witkoff Group is behind the under-construction project, which will have 125 homes. Sales have yet to begin, but a few pricing details were released: 1BRs will start around $1 million and 5BR penthouses will ask $25 million and up.

1107 Broadway
New York, NY 10010

7. 241 Fifth

241 5th Avenue, New York, NY 10016

One of the few new constructions in the neighborhood, 241 Fifth began sales earlier this month. Developed by Victor Homes and designed by ODA Architecture, the condos have been well-received; 30 of the 46 units have entered contract.

241 5th Avenue
New York, NY 10016

8. 242 Fifth Avenue

242 5th Avenue, New York, NY 10001

A landmarked building at 242 Fifth is being converted into rental apartments by Pan-Brothers Associates, who are also adding a rooftop addition. In April, the plans won approval from the local community board.

242 5th Avenue
New York, NY 10001

9. 250 Fifth Avenue Hotel

250 5th Avenue, New York, NY 10037

Despite opposition from local community members, the community board approved plans for a 23-story hotel at 250 Fifth Avenue last October. However, it doesn't seem like construction has started yet, as permits with the DOB are still pending.

250 5th Avenue
New York, NY 10037

10. 400 Park Avenue South

400 Park Avenue South, New York, NY 10016

After a few years of starts and stops, Christian de Portzamparc's crystalline 400 Park Avenue South (aka the Fortress of Glassitude) finally got headed in the right direction—skyward—earlier this year. The building's shard-like look will add some serious pizazz to the neighborhood, and it have 22 rentals on the lower floors and 99 condos on the upper levels.

400 Park Avenue South
New York, NY 10016

11. 444 Park Ave. South

New York, NY 10016

Last summer, we learned that L.A. hotelier Sam Nazarian and Moin Development Corp. picked up 444 Park Avenue South with plans to convert the building into a hotel with three bars and restaurants. Since then, we haven't heard anything. If you have intel, please do hit up the tipline.

12. Virgin Hotel

Broadway & West 29th Street, New York, NY 10001

In 2016, a 300-room Virgin Hotel will open on the corner of 29th Street and Broadway. Virgin Group founder Richard Branson said: "At long last, the city that never sleeps will get a beautiful and irresistible Virgin Hotel to play, eat, work, mingle, and yes, even to sleep."

Broadway & West 29th Street
New York, NY 10001